Whereas Spotify has adjusted its pricing in several nations, the service just isn’t recognized for ceaselessly elevating costs. For U.S customers, the final vital worth hike was in 2021, when costs for the Household Plan went up from $14.99 to $15.99. In distinction, the costs for the entry-level premium plan have remained unchanged within the U.S. ever because the service went reside greater than a decade in the past.
Previously, Spotify has acquired criticism from some customers, who argue that the service is turning into too costly. Nonetheless, Spotify has defended its pricing, arguing that it’s essential to cowl the prices of licensing music and to spend money on new options.
Regardless of the value improve, Spotify is anticipated to stay the world’s hottest music streaming service. The corporate has over 381 million lively customers, together with 172 million premium subscribers. Spotify’s reputation is because of a number of components, together with its giant music library, user-friendly interface, and aggressive pricing. The corporate has additionally been profitable in increasing its attain to new markets, resembling India and Africa, the place its low pricing technique is prone to proceed for the foreseeable future.