Why Meta Could Cease Elon's Twitter Rebrand

In response to a trademark submitting submitted earlier than the USA Patent and Trademark Workplace (USPTO), Meta’s “X” design is a stylized by-product that consists of two arrows — one in blue and the opposite in white — going through one another to create the letter X. Twitter’s model is a pair of parallel strains diagonally crossing a single line to create the “X” silhouette. It is tough to confuse the 2, as even the background colours are dissimilar.

However it’s the kind of companies that the brand is meant to cowl that might open the floodgates to a authorized battle. Meta’s patent submitting notes that the brand might be used for companies like “recreation content material, digital media, photos, music, audio, video, motion pictures and animations.” Whereas which will sound like an overarching protection for lots of merchandise, it is the next sections that might develop into the purpose of rivalry. 

Meta declares that “X” is also used for “on-line social networking companies; on-line social networking companies, specifically, facilitating social introductions or interactions amongst people; social networking companies” — or, in easy phrases, your typical social media platform, like X, Threads, Instagram, and TikTok. Furthermore, the trademark’s standing is listed as “Lively,” which implies Meta can deploy it for its personal merchandise at any time when it needs. Meta, nonetheless, does not maintain the rights to the letter X in and of itself.