Like video calls, many new options have solely been proposed and haven’t but launched on X, or are in beta with sure customers. New additions to the platform since Elon Musk took over Twitter final yr embrace creator subscriptions, posts that may be as much as 25,000 characters, a Substack-like Articles software, and the power to add long-form movies. Video appears to be a precedence for the corporate, because it’s gone out of its solution to carry consideration to those new options particularly. After being fired from Fox Information, political pundit Tucker Carlson launched a brand new authentic present on Twitter, and Apple not too long ago promoted its new sci-fi collection “Silo” by importing the whole pilot to the location.
On-line monetary instruments appear to be simply as necessary to Twitter’s transformation into X, if no more so. Just lately, the corporate began in search of collaborators to develop a stock-trading hub, much like Robinhood, inside the app. It additionally plans to turn out to be a digital pockets or on-line banking service, much like superapp WeChat, the place folks will be capable of use X to ship and obtain funds, both to content material creators on the location or exterior third events.
On-line funds had been particularly talked about in the identical interview as video calls, and each appear to be huge components of the corporate’s future plans. “When Elon introduced me becoming a member of the corporate … I used to be becoming a member of him to assist him transition Twitter to X, that all the pieces app,” Yaccarino said. The immediacy of video calls can play into X’s model because it establishes its new identification. Yaccarino added, “‘In actual time’ is what’s most necessary in regards to the vibrancy of X and the way folks work together with it. And now it is multi function seamless interface.”